Every once in a while a video comes along online that says something that makes you wonder how it’s never been articulated like that before. After all, with the same topics coming up every election year — a woman’s right to choose, taxes, campaign finance laws, the litany of them — it’s a wonder we don’t talk ourselves in circles with the same old routines.
And then that magical video comes along, and you can’t wait to show it to everyone you know.
That’s how PSA ads like this end up making the rounds so many times, over and over again, shared across social media until it only seems familiar because you literally just saw it. And this one is what we call “evergreen” — it will never lose its relevance or power.
And in a year when we’ve already had a record number of mass shootings, an ad like this is exactly what we need to remind us of what sane laws would look like in America when it comes to gun safety and regulation.
The NRA used to be an organization that advocated for safety classes, registrations, permits, licensing, and just a generally sensible approach to owning guns.
Now they are beholden to the gun manufacturing lobby, and have decided that the power of sales they can tie in to toxic politics and scare campaigns are more important than keep American citizens safe and sound. They honestly do believe that victims of mass shootings, including children — like the twenty first- and second-graders who died at Sandy Hook — are nothing more than collateral damage.
And while this ad depicts a setting far different than a school, the message is the same: Guns have changed. Shouldn’t our gun laws?
Watch this powerful video, brought to you by States United to Prevent Gun Violence, here:
Featured image via Scott Olson/Getty Images